How to Make Your Own Promo Video: A Comprehensive Guide

Information is being absorbed at an ever-increasing rate from a myriad of sources in this modern era. Various types of videos are becoming more popular in many fields, including entertainment and education. Undoubtedly, video production is quickly becoming a dominant force in many industries, including marketing, where it is used to promote and sell goods and services. It’s hardly unexpected, given that videos can convey ideas more quickly and with more emotion than other forms of communication. Consequently, creative teams take on the challenge of creating original video content, which is no easy feat in an industry where there is so much pre-existing commercial and promotional material.

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Few people can fathom the amount of work that goes into making those few seconds of animated promotional video that we see on TV or the internet. The team of motion designers and illustrators usually creates the video’s visual elements. In this post, we’ll go over some of the most common questions asked by clients in need of a custom promo video design and provide an overview of our creative process for these types of projects.

Table of Contents

Advantages and kinds of promotional videos

We have provided a categorization in one of our earlier articles regarding the design of website promotional videos. Let’s quickly go over the most common kinds:

The purpose of an introduction video is to introduce viewers to a business, product, or brand and to highlight the advantages that will be available to them.

Product presentation videos showcase the product’s problem-solving capabilities, highlight its features and benefits, and explain the unique steps of interaction.

A landing page video that bolsters the message and directs users to a specific call-to-action

video testimonials demonstrating the reasons and manifestations of attachment to the business, product, or brand
films that are both instructive and entertaining may elicit strong feelings from viewers, making them ideal candidates for viral marketing campaigns.

All of the aforementioned varieties can effectively contribute to marketing objectives and raise brand recognition. Creating an engaging and original video is a certain fire way to get your message out to consumers in a flash and grab their attention. A video typically tells a story while simultaneously activating multiple perception channels, including auditory, visual, and auditory. When supported by top-notch visual design and animation, all of the aforementioned elements come together to create a powerful and unforgettable presentation. Due to the constant barrage of information that people face in their lives, few are willing to invest significant time in researching new products or services. Video has the potential to become an engaging, informative, and dynamic form of communication in these settings.

Initial stages of filming

Since Tubik is a full-stack design team, they typically become involved during pre-production, when the creative process begins with reviewing the client-provided script for a video. Preliminary market research into the promotional strategies employed by competitors yields the most fruitful scripts. Defining the target audience is another critical component in making the video’s concept appealing. Designers require demographic information (such as age, interests, and aspirations) to craft engaging and appealing final promos. Designers should be prepared to request all missing data if this information is not automatically provided in the project brief, and clients should think about all these things beforehand.

Visual Aid

The design team has also completed their portion of pre-production, which entails making a storyboard for a potential short film. The visual assets for a video are its storyboard, which consists of a collection of well-organized illustrations. Many animation studios across the globe have used this technique, which has been around for a while. Legend has it that the Walt Disney Animation Studio invented it in the 1930s. If you want a better sense of how the video will unfold, a storyboard is a great tool to use. Before beginning the actual animation, the design team and client can discuss the visual details and scene sequence with the motion designer. Pictures used for the storyboard can range from rough sketches to highly detailed illustrations, depending on the project’s needs and timeline.

Production

Upon reaching a consensus on the storyboard and ensuring that all footage illustrations are completed in high resolution according to the approved style, the graphic designers proceed to refine the details and gather all the assets needed for the motion design stage. Here at Tubik, we use Adobe After Effects for this kind of work. That way, the motion designer can take advantage of the tool’s features to do some work independently, saving the graphic designer some extra work. But illustrators usually get the assets ready and make adjustments as we go along; when it comes to animation, millimeter-level changes can make a huge difference. Another perk of having graphic and motion designers on the same team is that they can collaborate on all the assets and details and talk to each other whenever they need to. The client can get the video without wasting time trying to bring together multiple teams because the workflow is made dynamic and productive.