How to Personalize A Food Delivery App Like Ubereats

For an Ubereats Clone, user demands are high and attention spans are short. If your business is lucky enough to get users to its app, it should do everything to keep them there. The app personalization pyramid is a proven way to engage customers more effectively, resulting in better conversation rates and connection prospects. In this blog, learn about the effects of the personalization pyramid and why it matters for a simple mobile application.

Introduction

Today, the concept of personalization is always seen in predictive data analysis, but it is much more than that. For food deliveries, the app itself holds many essential elements of personalization, from showcasing apt features to attractive visual images. For entrepreneurs, a good place to start is with the current analytics and metrics you can benchmark against. However, if you are starting from scratch, then the freedom lies in the ideas aligned with the design of the app. Let’s understand all of this in the context of food delivery app personalization.

What is the Personalization Pyramid?

Designing a food delivery app requires thoughtful planning, detailed execution, and continuous optimization. The target audience will change based on the customer’s profile and location. Therefore, having a design-centric model allows the user to understand the core components of the app. Here, the Personalization Pyramid takes a standard design approach and improvises it to meet the specific needs of target audiences.

Ways To Personalize A Food Delivery App Like Ubereats Clone

There is no one way to personalize a mobile app. It depends on the business’s objectives and goals that create a clearly defined strategy for the app to be personalized. Some of the popular options can range from something as basic as location and even the order history to recommend a similar item. Here’s a list of a few types of information that allow the app to get its personalization feed.

• Persona
• Geography
• Demographics
• Buying behavior
• Navigation behavior
• Search terms
• Time on site
• Number of visits
• Type of content viewed
• Referral site or link

Next, consider what will change on the app using the combination of the standards mentioned above. Hence, the following elements are likely to change the content, images, features, and functionality from the front end.

• Logos
• Images
• Calls-to-actions
• Contact information
• In-app messages
• Greetings and headlines
• Promotions and offers
• Ratings and reviews

Keep in mind that food delivery app personalization isn’t the same as customization. Personalization is all about providing a unique experience for an individual customer. On the other hand, customization is when the customer creates a unique experience for themselves without anyone offering it to them.

Regardless of where you start, a successful personalization program takes the same building blocks and places them with core components. These components are the different screens used for significant user interactions such as logging in, splashing, and checking out of the app.

From Top to Bottom: UX Personalization Pyramid

The UX Personalization Pyramid is made up of four elements listed below in order of most to least minor importance.

Functionality

When a design is highly functional, it does what it has been designed to do and does it well. People expect an app to work. That’s all adherence to functionality means—”does” it work?” However, good design has a purpose and is crafted in such a way that it will consistently deliver on the promise. This includes elements that are not limited to anything that enables users to achieve a task effectively. Hence, such features are inclined toward the overall usability of a product, which is why they’re the foundation of the UX pyramid.

Usability

Usability is about human behaviour. For effortless interaction, personalization must involve usability as its prime factor. This is where terms like ‘ease-of-use design,’ ‘minimalistic layout,’ and ‘simple navigation’ come from. It’s also essential to understand how elements are placed and how they look. This includes things like the size and position of certain buttons, fonts, and other complementary design elements. Therefore, usability supports every other function of the app by making sure that it is presented intelligently.

Attractiveness

The visual weight and direction of a feature or a service have the power to change perception. To make a mobile application attractive, you have to analyze each box and section present on the interface. Here, the aim is to make something special out of the ordinary. This includes elements such as colour, font choice, and imagery related to the preferences about aesthetics. If users feel like they’re getting something special, then they’ll be more likely to share it with others.

Branding

The personalization of a mobile app, especially when it comes to food delivery apps, must understand the on-demand competition. Upon learning about the demands of modern users, branding can be efficiently used to connect with them and solve their problems. It is considered an essential element of the UX pyramid as it allows other factors to reach a broader audience. Therefore, proper branding is the key to attracting niche customers and making a personalized mobile application more widespread.

Now that you understand the structure of the pyramid, let’s talk about how to prioritize personalization in app development.

Three Approaches To App Personalization

Great app personalization starts with a solid foundation of research. To create a personalized experience for your customer, you need data that will help you understand the target demographic. Apart from this, the data should also provide you with ample information about the behaviour of the customers.

For instance, how many seconds on average does a person spend while making a payment? In essence, you have to find out about your users so that you can cater to their demands for complete satisfaction.

After acquiring a considerable volume of data, you need to start organizing it to get a feel for the market. This should be done in such a way that the app can connect the dots of its user’s shopping needs. In other words, landing the correct information at the right time is crucial. This is primarily done to address the needs of the user and understand the process of personalizing the app experience.

Finally, use behavioural targeting to customize their app experience. It works by looking at the data that is available to you, such as whether they’ve been to the app before and their buying history. It compares that against a set of variables you’ve put in place. These variables are age, gender, device, search keywords,  etc

With the help of behavioural targeting, your food delivery app can present a myriad of other options depending on each different variable. In essence, it is a sea of variables that can differentiate between different users based on what they liked and did at the time.

Getting started with mobile app personalization

Personalization might sound complex, but it generates impressive returns that you can’t ignore. Personalized apps lead to more conversions in a market where you need every advantage you can get. However, keep the privacy of the user in mind and design the app to offer in-app personalization coupled with push notifications over time.

To help you get started, find a demo of an Ubereats Clone and test it thoroughly. You can search for the name of the clone app in the Android or iOS Store or find an experienced white-label firm that deals with clone development. Remember that starting an online food delivery business requires three interfaces – the user, driver, and restaurant apps.

If you don’t have the budget to design and develop all three interfaces, then it is best to buy a ready-made Ubereats clone app package to achieve better results. Not only will you save time and money, but you will also find yourself ahead of your competition.

Conclusion

Personalization has been a hot marketing trend, and it’s certainly not just limited to websites. Furthermore, you can personalize mobile apps as well, especially the ones where the customer has to spend the majority of their time ordering food while they’re on the go. Whether you’re a marketer or business owner, in a market where you need every advantage you can get, app personalization is a must-have benefit, especially as customers increasingly expect it.